4xd movie theater8/14/2023 ![]() Sensurround debuted with Earthquake, successfully using technology to make a dull disaster movie into a hit - but further practical applications for the technology were harder to come up with, and it disappeared shortly after. Smell-O-Vision was attached to Scent of Mystery, a bland thriller notable only for the scenes in which smells like baking bread and pipe tobacco were shoehorned into the narrative. Today, it's obvious why none of those technologies caught on: The movies they were attached to were terrible. ($25.10 if you're a kid or a senior.) But 4DX does deliver something undeniably different than you'd ever be able to experience at home, and for movie theater chains, that novelty is enough to make 4DX fall somewhere between a cash cow and a godsend. In New York, a single ticket costs a whopping $28.10. (For obvious reasons, the technology is largely confined to blockbusters like Batman v Superman, Star Wars: The Force Awakens, and Jurassic World, though it's also been applied to animated films and a handful of horror films.)Īll this technology isn't cheap. There are, allegedly, odors that match the on-screen action, though either my nose or my odor-blaster wasn't working. The screen is flanked by bursts of smoke and light. Bursts of air and water periodically blast you in the face. The seats bounce and pulse and shift in every direction. This is the promise of 4DX, an ambitious attempt to use cutting-edge technology to draw sagging audiences back to the movie theater. You’ll leave the cinema feeling like you’ve been inside a tumble dryer, covered in spilled popcorn and sorely wishing you knew what the heck was going on.But what if you could do more than watch that big fight from the distance of a movie theater seat? What if you could feel the impact of every punch thrown by Batman and Superman? Or - more accurately, as it turns out - an extremely abstract approximation of what it might feel like to be in the middle of a fight between Batman and Superman? Other than that though, I can’t in good conscience recommend anyone watch a 4DX movie, especially not a movie you actually want to watch. Younger kids might be entertained by the experience, and I can see it working slightly better with a shorter animated movie. There’s too much going on and you can’t get lost in what you’re watching when you get distracted by what’s happening around you. Instead of being immersive, 4DX took me completely out of the experience. ![]() For the most part, I couldn’t pay attention to what was happening on the screen. Instead, I was trapped on a rollercoaster for two and a half hours while a movie played in front of me. To be perfectly honest, I didn’t actually watch Guardians of the Galaxy Vol. So bright that they light up the entire cinema. And if you need to pick up all the popcorn you dropped, bright lights will flash every so often. Don’t worry though, the seats in front of you will mist you with who-knows-what to get the hair out of your face again. Or, depending on the scene, blow your hair across your face. You can also forget about snacks the cup holder is stable enough but your popcorn becomes a hazard.Ĭinemas are generally pretty cold, but thanks to the environmental effects, the giant fans in the cinema will give you a gentle breeze to add to the air-conditioning. I’ll give 4DX this, I didn’t need to go to the gym afterwards, got my core workout from just trying to hang on. The “seat motion” part of the environmental effects include vibrating, rumbling, twisting and feeling like the seat is generally trying to buck you off. The cinema’s seats are wide and relatively comfortable, but you’ll notice that there is a conspicuous lack of seatbelts, which is a glaring oversight in my opinion. Sounds gimmicky right? Well, from first-hand experience I can tell you that yes, yes it is. According to the Wikipedia page, 4DX allows a motion picture presentation to be augmented with environmental effects such as seat motion, wind, rain, fog, lights, and scents along with the standard video and audio. Instead, this will be a Public Service Announcement about 4DX cinemas.įor those of you that haven’t heard of 4DX, it’s billed as a totally immersive experience. As such, I’m not going to talk about GOTG, the rest of the team have that covered. The reason for that is I went to watch it at a 4DX cinema. 2, some of the more sharp-eyed among you may have noticed that I didn’t contribute, despite having watched the movie. When we compiled our staff review for Guardians of the Galaxy Vol.
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